LAILA PENCE: Barron’s Q&A Article

February 5, 2021
By Steve Garmhausen

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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All investing involves risk including loss of principal. No strategy ensures success or protects against loss.

Actual investment returns may be materially different than the returns presented. The core 70/30 strategy performance quoted reflects the annual return, as of 12/31/2020, of the growth with income composite including, capital gains and the reinvestment of dividends. Performance net of expenses and advisory fees. Past performance is no guarantee of future results. Investing involves risk including, the possible loss of principal.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All investing involves risk including loss of principal. No strategy ensures success or protects against loss.

Actual investment returns may be materially different than the returns presented. The core 70/30 strategy performance quoted reflects the annual return, as of 12/31/2020, of the growth with income composite including, capital gains and the reinvestment of dividends. Performance net of expenses and advisory fees. Past performance is no guarantee of future results. Investing involves risk including, the possible loss of principal.

All Financial Consultants at Pence Wealth Management are Registered Representatives with, and securities and Advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Financial Planning offered through Pence Wealth Management, a Registered Investment Advisor and separate entity from LPL Financial.

Forbes, Pence Wealth Management and LPL Financial are separate entities.

Barron’s (2016-2020) – Top Women Financial Advisor is based on assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work.

Barron’s Hall of Fame (2019) – Advisors appearing in the rankings have answered 100-plus questions about their practices in our annual survey. The questionnaire addresses a wide range of data points, including the assets the advisors oversee, the revenue they collect on those assets, the industry designations they possess, their regulatory records, the length of time they’ve been in the industry, their charitable and philanthropic work, the investment vehicles they use to allocate assets, the sizes and shapes of their teams, and more.

The rankings specifically do not factor in investment performance, as returns are tied inextricably to the risk tolerances of individual clients; to reward outsize returns would be to encourage advisors to chase them. Instead, Barron’s Magazine uses assets and revenue as their primary quantitative measures, as clients tend to express their satisfaction by voting with their assets and their fees.

Pence Wealth Management is a sophisticated financial services practice within LPL Financial, LLC (“LPL Financial”) comprised of multiple financial professionals that provide a series of services including personal investment advisory, third party managed advisory and brokerage services. The practice is led by Laila Pence and as of 02/10/2021, that practice serviced approximately $2 billion in total assets consisting of $1.7 billion in advisory assets and $300 million in brokerage assets. The financial professionals associated with Pence Wealth Management are registered with LPL Financial, member FINRA/SIPC and a registered investment adviser.

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